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The Body Shop gets a makeover
'Shop-Me' is a new in-store concept recently introduced by The Body Shop into its South African stores. The concept was launched in Europe last year to reflect the brand's market positioning and create a more contemporary look and feel.
The new store design enables customers to enjoy a fresh and easier way to shop, according to Carol Poolton of The Body Shop SA: "The design with its exciting graphics showcases the more sophisticated products available at The Body Shop in a fashionable and appealing manner - we are certain that our customers will enjoy this truly different shopping experience."
The first 'Shop-Me' in South Africa was launched at Johannesburg International Airport on 26 January and the second will be opening on 16 March in Gardens Centre, Cape Town.
