Native wins RCS digital marketing & media account

"The team impressed us with their innovative ways to unlock potential customers as well as creating tools and services that enhance the existing client experience with the brand. This will clearly allow us to deliver on our brand promise of 'Making things Possible'," says Sumarie Brand, head of marketing at RCS.

"Significant on many levels"

"The win was significant on many levels. The scale of the pitch was immense, in that we delivered a full spectrum digital marketing and media strategy together with a comprehensive body of creative work that mapped out our vision for the company over the next three years. The pitch was tightly contested against three industry leaders and it is gratifying to win an account of such scale against tough competition.

"Focus on ROI was pivotal to the success of the pitch and our analytics team provided a differentiator in highlighting how the agency is going to provide the outcomes that will drive the brand forward in customer acquisition and retention," says Ben Wagner, head of Native Cape Town.

Antonio Petra, chief strategist at Native, says the primary body of work is to roll out a multi-channel engagement strategy that seamlessly exposes the brand and its services to appropriate consumers. This would include developing innovative touch points that would support client acquisition and retention within a variety of digital channels.

Updated at 1.16pm on 16 August 2012.