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In the news
Brand SA boosted by World Cup cricket deal
SA Tourism has clinched a R10-million marketing deal with the organisers of next year's Cricket World Cup that will give them valuable exposure in several key areas.
Over and above all this SA Tourism will be afforded an excellent opportunity to convey the message of South Africa's attractiveness as a tourist destination to leading foreign journalists and commentators.
Moeketsi Mosola, CEO of SA Tourism, said that had the deal been contracted abroad in foreign currency it would've cost over R1-billion.
Says Nomsa Chabeli, World Cup marketing director: "Through SA Tourism's involvement, the whole SA cricketing experience will be enhanced for the 50 000 foreign visitors we are expecting and for the international television audience."
Source: Business Day
