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Marketing News South Africa

Launch of the 46664 volunteer campaign for World AIDS Day

The Nelson Mandela Foundation has launched the 46664 Volunteer Campaign for World AIDS Day. In keeping with Nelson Mandela's legacy of giving, the Nelson Mandela Foundation's 46664 Volunteer Campaign for World AIDS provides a unique opportunity for all South Africans to follow in Madiba's footsteps and participate.

Nelson Mandela has called upon all South Africans to join the fight against HIV/AIDS: "I would like all South Africans to stand together in support of their brothers and sisters. By uniting as a country, and showing a willingness to take action, we can begin to deal with this crisis that is threatening our country."

In response, business and civil society are adopting a serious hands-on approach to HIV/AIDS. By promoting a spirit of volunteerism, they are joining forces with the 46664 Volunteer Campaign for World AIDS Day to mobilise their employees, members and customers to volunteer their time to an HIV/AIDS related project.

Ordinary South Africans will also be able to register their pledge of support via:

  • The campaign hotline: 0800 046664.
  • The Nelson Mandela Foundation website www.nelsonmandela.org.
  • SMS: 8388942946664
  • Email:

    The call centre is being sponsored by award-winning companies, Digital Mall and Emmanuels Staffing Services. Those who register will be contacted with details of the Aids centre nearest to them.

    Nelson Mandela's life has reflected a deep and lasting commitment to protect the rights of all people irrespective of race, religion, gender or personal circumstance. As South Africans, his legacy rests within each and every one of us to carry this mission forward in meaningful ways. The 46664 Volunteer Campaign for World AIDS Day provides a unique opportunity to follow his footsteps.

    With an estimated 5.6 million South Africans HIV-positive (2003), the AIDS pandemic is the biggest humanitarian crisis South Africa has ever seen. The 46664 Volunteer Campaign for World Aids Day is an excellent example of how individuals can pledge their support through action - without reaching deeply into their pockets. It encourages people to get involved and help their neighbours in need.

    John Samuel, CEO of the Nelson Mandela Foundation; NMF Board Trustees, Tokyo Sexwale and Irene Menell; and Dr Olive Shisana, Chairperson of the NMF AIDS Advisory, called upon all South Africans to join in the fight against HIV/AIDS.

    "46664 represents the coming together of our young nation in what is perhaps our greatest challenge to date. 46664 will not only address the needs of people affected by HIV/AIDS but will imbue a sense of national solidarity," says Samuel.

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