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    Marketing & Media Marketing

    Assegai Awards announces 2020 finalists

    13 Oct 2020
    13 Oct 2020
    The finalists of the 2020 Assegai Awards have been released and the winners will be announced on Thursday, 26 November at the Annual Awards Gala Evening at The Venue in Melrose Arch. Ticket sales open on Monday, 12 October 2020.
    Image credit: Assegai Awards.
    Image credit: Assegai Awards.

    2020 Assegai Awards finalists

    Section A: MEDIA
    Agency NameSectionCategoryName of Entry
    10th Street MediaSection A: MediaEmail MarketingDiscovery 947 Ride Joburg
    BoomtownSection A: MediaDirect Response Mass Media: TV, Print, Out-of-Home and RadioDon’t be chicken check them
    BrandTruth/DGTLSection A: MediaSocial Media (Social Media Platforms)DSTV Update your Status
    BrandTruth/DGTLSection A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsDSTV Update your Status
    ClockworkSection A: MediaSocial Media (Social Media Platforms)Microsoft Visit Xbox
    ClockworkSection A: MediaSocial Media (Social Media Platforms)NetFlix Blood and Water
    ClockworkSection A: MediaMobile MarketingMicosoft Control your discount
    Flume DigitalSection A: MediaSearch Marketing: SEO and PPCTogether Nedbank
    Fox P2Section A: MediaDirect Response Mass Media: TV, Print, Out-of-Home and RadioCash Back Case
    Hoola Modern AgencySection A: MediaSocial Media (Social Media Platforms)Tekkie Town Walk Your Way
    Brave GroupSection A: MediaSocial Media (Social Media Platforms)Jose Cuervo
    Brave GroupSection A: MediaSocial Media (Social Media Platforms)Glenfiddich
    Joe Public UnitedSection A: MediaSocial Media (Social Media Platforms)Maggi Noddle Day
    Joe Public UnitedSection A: MediaExperiential MediaA few minutes is worth a lifetime SANBS
    Joe Public UnitedSection A: MediaSocial Media (Social Media Platforms)Retweets into Rands Nedbank
    Joe Public UnitedSection A: MediaDirect Mail: Addressed and Unaddressed CampaignsThe Great Stigma Clearance – Jet Edcon
    Joe Public UnitedSection A: MediaSocial Media (Social Media Platforms)Jet Heritage Day #JetSwank
    Joe Public UnitedSection A: MediaSocial Media (Social Media Platforms)Kit Kat – Take a break and celebrate your city
    LevergySection A: MediaFace to Face Activations / Field MarketingHeineken #TeamHeineken Rugby World Cup Experience
    Mark1Section A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsBreak the Traditional Tradition
    Mobitainment, Carat & 13th FloorSection A: MediaMobile MarketingNivea #TakeExtraCare
    O’Keeffe & SwartzSection A: MediaTelemarketing: OutboundIntegrated Funeral Policy
    O’Keeffe & SwartzSection A: MediaTelemarketing: OutboundUpgrade to Funeral Plan Base
    PlaymakersSection A: MediaSocial Media (Social Media Platforms)#KFCProposal
    PromiseSection A: MediaMobile MarketingCastle Lite: The $3 000 000 Call
    PromiseSection A: MediaWebsitesRMB: A Story Of Courage
    PromiseSection A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsCastle Lite: The $3 000 000 Call
    PromiseSection A: MediaSocial Media (Social Media Platforms)Castle Lite: The $3 000 000 Call
    PromiseSection A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsRMB: A Story Of Courage
    PromiseSection A: MediaDirect Response Mass Media: TV, Print, Out-of-Home and RadioCastle Lite: Cold Tracker
    RogerwilcoSection A: MediaSocial Media (Social Media Platforms)AUL Covid-19 Heroes
    RogerwilcoSection A: MediaOnline Campaigns: banners, micro sites, remarketing and other online campaignsNGD Test and learn
    RogerwilcoSection A: MediaSearch Marketing: SEO and PPCTCS Search Campaign
    Ruby DigitalSection A: MediaSearch Marketing: SEO and PPCSoundX Turning Up the Search
    Ruby DigitalSection A: MediaSearch Marketing: SEO and PPCVadas
    Salt & CandySection A: MediaSocial Media (Social Media Platforms)Not All Heroes Wear Masks
    Sauce AdvertisingSection A: MediaSearch Marketing: SEO and PPCKerbside Delivery
    Sauce AdvertisingSection A: MediaSocial Media (Social Media Platforms)Shoot your shot
    Simunye MediaSection A: MediaFace to Face Activations / Field MarketingGillette Ethnic Barbershop Network
    Social CREACHAsSection A: MediaSocial Media (Social Media Platforms)WesBank’s Car People
    The 13th FloorSection A: MediaSocial Media (Social Media Platforms)Coo-ee “Sounds of Summer”
    The 13th Floor and CARATSection A: MediaSocial Media (Social Media Platforms)Nivea Men Challenge for Charity
    The Conversation LabSection A: MediaSocial Media (Social Media Platforms)Bloom Health Assurance
    The Conversation LabSection A: MediaSearch Marketing: SEO and PPCAbout Bloom
    The Conversation LabSection A: MediaWebsitesAbout Bloom
    The et al GroupSection A: MediaSocial Media (Social Media Platforms)The 3rd Avbob Poetry Gala
    The Hardy BoysSection A: MediaSocial Media (Social Media Platforms)Aromat Miss Universe
    The Hardy BoysSection A: MediaSocial Media (Social Media Platforms)Share your mess
    The Media ShopSection A: MediaSocial Media (Social Media Platforms)Debonairs Pizza – Headlessman
    The Media ShopSection A: MediaSocial Media (Social Media Platforms)Fishaways – Freshercise (Flatten your curve)
    The Media ShopSection A: MediaSocial Media (Social Media Platforms)Multichoice DSTV Compact 10 years
    The Media ShopSection A: MediaSearch Marketing: SEO and PPCDStv Compact: Search Gomora
    The RiverbedSection A: MediaWebsitesBarloworld Khula Sizwe
    The RiverbedSection A: Media3DPhuza Nathi Sippy Cup 3D
    The RiverbedSection A: MediaSocial Media (Social Media Platforms)Aware.org Underage Drinking Campaign
    Triple EightSection A: MediaMobile Targeted SMS, MMSNestle Nespray Maths Challenge
    Triple EightSection A: MediaFace to Face Activations / Field MarketingRajah Our Perfect Wishlist
    Wunderman ThompsonSection A: MediaSocial Media (Social Media Platforms)Vodacom Datawyze
    Wunderman ThompsonSection A: MediaSocial Media (Social Media Platforms)Vodacom Gig Game
    Ruby DigitalSection A:MediaWebsitesSupport Business
    Section B: MULTI CHANNEL / COUNTRY AWARDS
    Agency NameSectionCategoryName of Entry
    Joe Public UnitedSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsEverybody’s talking about Easy bucks Chicken Licken
    Joe Public UnitedSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsSign the Smile – Amnesty
    LevergySection B: Multichannel/ Country AwardsIntegrated Direct Marketing Campaign with under R500 000 budgetNedbank CWG: In Wine There Is A Story
    LevergySection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsEnergade Fuelling South African Heroics
    LevergySection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsTeam Heineken
    Mark1Section B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsHeart and Stroke Foundation – Anti Vaping
    PenquinSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsSuzuki Auto South Africa – Ertiga
    PromiseSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsRMB: A Story Of Courage
    PromiseSection B: Multichannel/ Country AwardsBest Direct Marketing Cross Border CampaignCastle Lite: Cold Tracker
    Retail EngageSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsBonsela
    The Conversation LabSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsAbout Bloom
    The et al GroupSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsThe 3rd Avbob Poetry Gala
    The RiverbedSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsAware.org Underage Drinking Campaign
    The RiverbedSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsBarloworld Khula Sizwe
    Triple EightSection B: Multichannel/ Country AwardsIntegrated Direct Marketing CampaignsNestle Nespray Maths Challenge
    Triple EightSection B: Multichannel/ Country AwardsBest Direct Marketing Cross Border CampaignDurex Get The Feels
    Section C: RELATIONSHIP MARKETING AWARDS
    Agency NameSectionCategoryName of Entry
    ClockworkSection C: Relationship Marketing AwardsDatabase and Analytics InnovationMicrosoft Control your discount
    ClockworkSection C: Relationship Marketing AwardsLoyalty ProgrammesStandard Bank Ucount
    Mobitainment, BabyYumYum & Shandon BusinessSection C: Relationship Marketing AwardsDatabase and Analytics InnovationMyMomentum BabyYumYum Maternity Programme
    Mobitainment, BabyYumYum & Shandon BusinessSection C: Relationship Marketing AwardsCRM ProgrammesMyMomentum BabyYumYum Maternity Programme
    Mobitainment, Carat & 13th FloorSection C: Relationship Marketing AwardsCRM ProgrammesNivea #TakeExtraCare
    Retail EngageSection C: Relationship Marketing AwardsCRM ProgrammesBonsela
    Section D: CRAFT AWARDS
    Agency NameSectionCategoryName of Entry
    10th Street MediaSection D: Craft AwardsMost Effective Use of ContentDiscovery 947 Ride Joburg
    10th Street MediaSection D: Craft AwardsUse of New TechnologiesDiscovery 947 Ride Joburg
    BoomtownSection D: Craft AwardsArt DirectionThe Silent Killer – Hypertension Awareness
    BoomtownSection D: Craft AwardsInnovative SolutionsThe Silent Killer – Hypertension Awareness
    Carat SA & KenyaSection D: Craft AwardsUse of New TechnologiesGuinness Goal Challenge
    ClockworkSection D: Craft AwardsInnovative SolutionsNetFlix Blood and Water
    ClockworkSection D: Craft AwardsMost Effective Use of ContentNetFlix Blood and Water
    ClockworkSection D: Craft AwardsInnovative SolutionsHyundi Don’t cross your T’s
    ClockworkSection D: Craft AwardsInnovative SolutionsMicrosoft Control your discount
    ClockworkSection D: Craft AwardsUX, Interface and Navigation DesignMicrosoft Visit Xbox
    ClockworkSection D: Craft AwardsInnovative SolutionsMicrosoft Visit Xbox
    Flume DigitalSection D: Craft AwardsInnovative SolutionsMFC Digital Launch
    Hoola Modern AgencySection D: Craft AwardsMost Effective Use of ContentTekkie Town Walk Your Way
    Joe Public UnitedSection D: Craft AwardsArt Direction30 Days of Self-care
    Joe Public UnitedSection D: Craft AwardsInnovative SolutionsA few minutes is worth a lifetime SANBS
    Joe Public UnitedSection D: Craft AwardsArt DirectionThe Great Stigma Clearance – Jet Edcon
    Joe Public UnitedSection D: Craft AwardsMost Effective Use of ContentEverybody’s talking about Easy bucks Chicken Licken
    John Brown MediaSection D: Craft AwardsBranded ContentFresh Campaign for Pick & Pay
    John Brown MediaSection D: Craft AwardsMost Effective Use of ContentCapitec Move Campaign
    John Brown MediaSection D: Craft AwardsBranded ContentFresh Campaign for Pick & Pay
    LevergySection D: Craft AwardsInnovative SolutionsHeineken #TeamHeineken Rugby World Cup Experience
    LevergySection D: Craft AwardsArt DirectionNew Balance SA: Runs In The Family
    Mobitainment, BabyYumYum & Shandon BusinessSection D: Craft AwardsBranded ContentMyMomentum BabyYumYum Maternity Programme
    Mobitainment, Talent Brand, TTRO & Blue MagnetSection D: Craft AwardsMost Effective Use of ContentReal Hero’s Connect
    OnePointFourSection D: Craft AwardsInnovative SolutionsWesBank Site Redevelopment
    PenquinSection D: Craft AwardsArt DirectionSuzuki S-Presso
    PHDSection D: Craft AwardsBranded ContentFlora Stay Home Stay Healthy
    PromiseSection D: Craft AwardsUse of New TechnologiesCastle Lite: Cold Tracker
    PromiseSection D: Craft AwardsMost Effective Use of ContentCastle Lite: The $3 000 000 Call
    PromiseSection D: Craft AwardsBranded ContentRMB: A Story Of Courage
    PromiseSection D: Craft AwardsMost Effective Use of ContentRMB: A Story Of Courage
    The et al GroupSection D: Craft AwardsInnovative SolutionsThe 3rd Avbob Poetry Gala
    The Media ShopSection D: Craft AwardsBranded ContentSouth African Tourism
    The RiverbedSection D: Craft AwardsInnovative SolutionsAware.org Underage Drinking Campaign
    The RiverbedSection D: Craft AwardsBranded ContentNedbank Money Secrets
    Triple EightSection D: Craft AwardsMost Effective Use of ContentNestle Nespray MathBot
    Triple EightSection D: Craft AwardsUse of New TechnologiesNestle Nespray MathBot
    Wunderman ThompsonSection D: Craft AwardsMost Effective Use of ContentVodacom Datawyze
    Wunderman ThompsonSection D: Craft AwardsInnovative SolutionsVodacom Gig Game
    Section E: SPECIAL DIRECT AWARDS
    Agency NameSectionCategoryName of Entry
    Mark1Section E: Special Direct AwardsNon Profit Direct Marketing CampaignHeart and Stroke Foundation – Anti Vaping
    OgilvySection E: Special Direct AwardsNon Profit Direct Marketing CampaignThe Rape Page
    Sauce AdvertisingSection E: Special Direct AwardsNon Profit Direct Marketing CampaignDreams cant be locked down
    The RiverbedSection E: Special Direct AwardsNon Profit Direct Marketing CampaignAware.org Underage Drinking Campaign
    Triple EightSection E: Special Direct AwardsPublic Benefit Direct Marketing CampaignDettol Protects the Frontline
    Section F: INDIVIDUAL AND COMPANY AWARDS
    Agency NameSectionCategoryName of Entry
    BoomtownSection F: Individual And Company AwardsAgency CredentialsBoomtown
    Fox P2Section F: Individual And Company AwardsAgency CredentialsFoxP2
    Joren CommunicationsSection F: Individual And Company AwardsSME of the yearJoren Communications
    PenquinSection F: Individual And Company AwardsYoung Direct Marketer of the YearNicole Glover – Penquin
    The Conversation LabSection F: Individual And Company AwardsAgency CredentialsThe Converstion Lab
    Triple EightSection F: Individual And Company AwardsDirect Marketer of the YearTriple Eight
    Triple EightSection F: Individual And Company AwardsAgency of the YearTriple Eight

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