Master Class to precede APEX Awards event

Both events will be held at the Campus in Bryanston and seats at both events are limited.

Master Class

The Master Class, which is set to ignite debate, inspire critical thinking and illicit response, will add even more clout to the annual awards programme.

Captains of industry will each present the latest trends and thought leadership in the business of advertising and communications. Each presentation will be followed by a hard-hitting, investigative session led by one of South Africa’s most eminent commentators on the profession, Jeremy Maggs.

“We have put together a stellar line-up of speakers. Not only are they going to inform and provide opinion, they will also be interrogated by Jeremy Maggs in his own inimitable style. This exciting profession continuously takes the ordinary into the extraordinary and in so doing, adds tangible value to business and the economy as a whole. The Master Class provides an essential perspective for all professionals in the business of marketing, advertising and communications and it is a necessary introduction to the Awards Ceremony that will be held later the same day,” says Odette van der Haar, ACA CEO.

“This year’s powerful APEX 2016 programme leaves no doubt that our profession adds value to businesses intent on achieving success and it is a viable career option for creative and critical thinkers. The Master Class with its first-class line-up of speakers as well as the bursary scheme demonstrates this.”

1. Marketing in a digital era: are likes and clicks enough? - Monique Claassen, director: media and digital at Millward Brown
2. Reaching the consumer through media clutter - Enver Groenewald, CCM director at Unilever
3. Managing client and agency relationships and how the client/agency relationship impacts the work - Lauren Woolf, independent consultant (ex-Ogilvy & Mather Johannesburg)
4. Creating work that works: how to deliver creativity and effectiveness - Alistair King, CCO at King James
5. The role of strategy in creative campaigns - Ivan Moroke, CEO at Co-Currency
6. Content versus experiential marketing - Dawn Klatzko, independent consultant, executive and business coach (ex-Metropolitan Republic and Power FM)
7. The Importance of campaign measurement - International guest speaker

Awards

The APEX awards are hosted annually by the Association for Communication and Advertising, the official representative body for the communications and advertising profession in South Africa. The 2016 awards will once again be celebrating and awarding communications campaigns’ performance excellence. Best-of-breed advertising and communications campaigns that contributed a tangible and measured return on investment and/or objectives will be showcased for their contribution to business success.

“The 2016 APEX awards are made possible thanks to the participation of our key partner SABC and sponsors: Alexander Forbes, Millward Brown and Unilever,” concludes van der Haar.

For more information, view the website or call the ACA on +27 (0) 11 781 2772.