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Kiri cheese promotions relaunch brand
In-store activities, co-ordinated by Zinto Marketing Group, engaged and entertained shoppers in June 2011 with demonstrations and encounters to increase brand awareness of Kiri cream cheese.
The national re-launch of the popular cheese included chef stations, sampling and discount coupons aimed at promoting the versatility of the popular cream cheese to consumers and encouraging trial. The in-store road show included chef stations, with apprentice chefs displaying the versatility of the cheese by demonstrating quick and delicious recipes to consumers.
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