Entries to POPAI SA 2016 Awards now open

The POPAI SA Marketing-at-Retail Awards recognise and reward excellence in point-of-purchase advertising displays and in-store activations. Design and insights agencies, P-O-P manufacturers, retail design experts, category managers, trade marketers, shopper technology specialists as well as brand manufacturers and retailers from all over South Africa are invited to enter and display their in-store work.

The pinnacle of the awards is winning of the Display-of-the-Year Awards - for the best temporary and permanent entries across all categories as well as Display-of-the-Year in the campaign category.

New award category

An addition to this year’s awards is the introduction of the Insights to Action category. This is aimed at brand and category management teams, within manufacturers, retailers and agencies, that can demonstrate how the use of insights led to a change in a fixture or at the point-of-purchase that has resulted in a positive impact not only to the shopper experience, but that also shows a tangible change/difference in retail sales.

“The 2016 POPAI SA Awards will offer 26 categories catering to the retail marketing for work produced and placed between 1 August 2015 and 30 July 2016,” said Dee Berry, business manager of POPAI SA.

International benchmark

“Our awards present a unique opportunity for trade and category professionals to win accolade among their peers in the local industry. Winning a Gold award allows South African winners the added opportunity to compete and be judged against Gold winners from other POPAI chapters across the globe at the 2017 POPAI Global Awards.

“We are proud to have had two of our winners, POD Communications and Kansai Plascon top their categories at the Globals in 2015 and equally proud to celebrate Fishwicks Printers Global win at the 2016 POPAI Global Awards in Las Vegas last month.”

This year’s winners will be celebrated at a gala event in November 2016.

For more information, go to http://awards.popai.co.za.