The design-led experiential show, which is curated by Platform Creative Agency and with leadership from Directors Cathy O’Clery and Laurence Brick, features office, residential and hospitality designers, with a focus on interiors. The show is organised by leading international event management company, Reed Exhibitions.
The fifth edition promises to inspire visitors with a diverse display of new products – including the following feature exhibits and product launches.
100% Design South Africa’s Feature Designer of the Year 2018 is award-winning and internationally acclaimed ceramicist Andile Dyalvane, who will be unveiling a collection of handcrafted bowls created exclusively for the show. 100 Beautiful Bowls is inspired by the artist’s own spirituality, memories and Fibonacci patterns in nature.
The all-new feature, Designing in Wood, explores the distinct craft and skills needed to work with the beautiful natural resource. Curated by O’Clery, the inaugural feature will include a selection of timeless wooden products by top designers, including chairs, cabinets, furniture and other accessories. These newly launched pieces use a wide range of techniques such as bodging, turning, honing and master joinery.
This year will see the launch of 100% Apartment, a new feature designed and curated by Mother City Hardware. The Cape Town-based studio will produce a contemporary urban apartment featuring considered furniture pieces, homeware and art. Mother City Hardware will be launching a selection of new products in their slick city pad, including their modular kitchen island.
Every year, 100% Design South Africa gives a top designer the chance to produce the buzzing 100% Design Café at the heart of the show. This year, casual dining meets Shaker design with Houtlander at the helm of the project. Based in Johannesburg, the award-winning furniture design studio is renowned for its light, high-quality pieces made from sustainably sourced timber.
Houtlander’s 100% Design Café will host an exclusive presentation led by global wood promoter the American Hardwood Export Council (AHEC), whose green design campaign, Seed to Seat, was a highlight at 100% Design South Africa 2017. AHEC will give audiences the invaluable opportunity to learn about this sought-after, sustainable resource in design.
100% Design South Africa is committed to uplifting the local design industry, and as such, the 100% Talent exhibit will showcase work by promising local designers and brands. Visitors can explore a range of homeware and accessories by emerging talents, such as tiles and handmade earthenware from The Anagora Earthenware, illustrations and collectible 3D cartoon figurines by Studio Taki, African-inspired tableware and leather bags by my love for Africa, textiles by Zuri and Imani and objet d’art, jewellery, plant pots and other functional pieces by Concrete Jungle.
This year’s dedicated office section, 100% Office, will be brought to life by renowned interior designer Alice Hutton of O & Co Interiors. Hutton is passionate about shifting the traditional office space to one that responds appropriately to basic human behaviour, as well as creating ‘biophilic’ workspaces – places that celebrate humans’ affinity with nature. In 100% Office, the designer will present her ethos through the use of contemporary pieces from leading design companies.
This year’s gallery brings together many of the top names in the South African textile and wallpaper industry. Fabcote, the official Southern African distributor of US-based Phillip Jeffries’ premium wallcoverings, will be exhibiting their latest designs. Joining the display is Robin Sprong Wallpapers, a collaborative enterprise that works with top local and international designers to create their wall coverings. Texture designer Andrea Brand will launch new ranges from her latest nature-inspired collection, while Dreamweaver Studios will be showcasing diverse wallpapers from the likes of Marimekko and Masereel.
In addition to these feature displays, 100% Design South Africa 2018 will house over 100 individual exhibitions and pavilions. With plenty to see, it is the ultimate exhibition platform in South Africa for contemporary high-end design and seeks to be a sourcing ground for both interior design professionals and private individuals.
“100% Design South Africa’s Business Matchmaking programme facilitates an easy interaction between trade and exhibitors. The show aims to inspire both the design-conscious consumer and trade visitors alike,” concludes Sandra Jardim, General Manager of 100% Design South Africa.