In the second year of the African Corporate Excellence Awards, the winner of 'Best Strategic eCommerce Company 2016 - South Africa' was Traderoot, a leading global payment technology firm based in South Africa.
Eugene Engelhardt, CEO of Traderoot.
Now in its second year, the Awards aim to recognise the key players that have exhibited tremendous work throughout the continent during the last year. Traderoot has over 10 world-first products and accolades, including the world’s first internet payment provider with compliance approved by VISA in 2000.
Eugene Engelhardt, CEO of Traderoot, says, “Contrary to popular belief, e-commerce is not about online shopping but rather about making an impact on a business’ bottom-line.
“E-commerce strategy is about getting businesses to stay relevant in the age of the Internet of Things. It is about generating non-traditional revenue streams, such as by turning dormant communities and static accounts into transacting customers. It is also about providing companies, no matter the industry, with the right tools to do business better through everything payment-related.
“Multiple tokens, such as credit and debit cards, cash, QR codes, vouchers, discount coupons, cheques and rewards programme points used to make payments via a multitude of channels, such as mobile, internet and Point-of-Sale, will become the norm.
“It is therefore imperative that the businesses find e-commerce providers that simplify the payment process by ensuring interoperability and integration, as well as providing reconciliation information in real-time. This will enable quick, efficient and cost-effective transactions, while limiting the risk for security breaches,” concludes Engelhardt.