The magazine, originally aimed at inbound travellers to South Africa, was distributed to first and business class passengers on board all direct flights from Europe to South Africa with SAA, Lufthansa, Swiss Air, BA and Virgin Atlantic, as well as in all 10 domestic and international business class airport lounges in South Africa. Additional voucher copies are distributed to a select client base in the wine and hospitality industry.
Published and edited by Rene Steiner, an Austrian who has lived in South Africa for over a decade, the magazine showcases the very best in indulgent luxury the country has to offer. The editorial mix includes travel, cuisine, wine, fashion and art as well as property, autos and finance.
