Look & Feel Good Expo goes to Durbs, CT joins with Outdoor Expo

The expo will take place from 11-13 October 2013 at the Durban Exhibition Centre, from 25-27 October at Sandringham Farm in Cape Town and from 8-10 November at the Coca-Cola Dome in Johannesburg.

"When you look at worldwide trends, it's clear that the pursuit of health and wellness remain a global priority, as does the pursuit of beauty. This is certainly true of South Africa, where people are increasingly attuned to their physical, mental and spiritual health needs and actively seeking ways to fulfil them. Going hand-in-glove with these goals, is their continued commitment to looking as good on the outside as they feel on the inside. It's this growing demand that necessitated our expansion to Durban," explains Heidi Warricker, MD of Biz Events.

The show's visitor profile encompasses the LSM 7-10+ lifestyle and income group, aged 25-55, who are actively seeking a healthier, more vital and sustainable lifestyle. Women, men, married couples and families make up this vibrant, cosmopolitan audience with its urban blend of age groups, races and professions.

"The expo visitors are a vital audience for marketers in the beauty, health and wellness industry. Not only do they fit a clearly defined profile, but they have elected to attend and have paid the entrance fee to experience and invest in all that exhibitors have to show, tell, teach and sell.

"Once there, they explore, experience, participate in free 'try-it' sessions, ask questions, compare, evaluate and buy. It provides a tangible level of exposure, interaction and response with your target audience, coupled with a measurable return on your investment."

Events, activities

• Health & Wellness Workshops;
  
• Fusion Dance & Vitality Stage;
  
• Yoga & Pilates Studio;
  
• Mixed Martial Arts Studio;
  
• Feel Good Kitchen;
  
• Laughter & Happiness Workshops;
  
• Style & Beauty Master Classes;
  
• Makeover Pavilion;
  
• Feel Good Health Bar;
  
• Positive Aging Clinic;
  
• Fitness Zone;
  
• Express Spa;
  
• Healing Herb Garden;
  
• Farmers Market;
  
• Health Assessment Area;
  
• VIP Pamper Lounge;
  
• Kidz Zone;
  
• Holistic & Spiritual Workshops;
  
• Craft & Skill Classes;
  
• Greening Pavilion;
  
• Feel Good Travel & Adventure Pavilion

The expos are promoted through an extensive R15-million+ integrated marketing, advertising, promotions and publicity campaign, which also includes an active presence in social media such as Facebook, where it has 3000+ active fans, Twitter @ifeelgoodexpo and YouTube.

For more information, go to www.ifeelgood.co.za.