Local media personalities and bloggers were invited by Cavendish Square to participate in a challenge to create their ultimate J&B Met 'Made Different' ensemble, utilising merchandise available at the centre's fashion retailers. Participants included:
Each participant in the fashion challenge was given a retailer that they could use to select clothing for their J&B Met look. This included Aca Joe, Callaghan, Chica Loca, Jenni Button, Hilton Weiner, Holmes Brothers, Long Street, Marion & Lindie, Michiko London, Monsoon, Nicci Boutique, Slate, Stuttafords, The Space and Vertigo. The participants could finish off their outfits with accessories from Sass Diva and shoes from Queue shoes.
Now online, the competition offers entrants an opportunity to win a set of double VIP J&B Met tickets and a stay at Aquila Private Game Reserve by voting for their favourite outfit. The competition closes at noon on Wednesday 26 January 2012.
More branded activities will occur later in the month, including the Made Different Sale from 26-29 January and Made Different fashiontainment on the main stage at the J&B Met.