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Loeries introduces Creativity Points ranking
This year, the Loerie Awards have implemented the Creative Circle's Creativity Points ranking to determine the value of the medals handed out. With these rankings, on Saturday night Ogilvy South Africa (Johannesburg) comes out on top with 3050 points.
In joint second place are FoxP2 from Cape Town and Joe Public South Africa, from Johannesburg, each with 1550 points. King James, from Cape Town, came in at third place with 1100 points.
The Creative Circle points allocated to each award are:
- Grand Prix = 600
- Gold = 350
- Craft Gold = 350
- Silver = 100
- Craft Certificate = 100 (the Craft Certificate is new in 2008 and is not officially ranked by the Creative Circle)
- Bronze = 50
However, unlike the Creative Circle ranking, the Loeries does not combine points from the same agency groups. All agencies are listed as they entered their work. If agencies have entered from more than one office, the offices are distinguished by the 'office' column.
Statue ranking - Saturday night winners
| Agency | City | Grand Prix | Gold | Silver | Bronze | Craft Gold | Craft Certificate | Total |
|---|---|---|---|---|---|---|---|---|
| Ogilvy South Africa | Johannesburg | 1 | 7 | 10 | 4 | 1 | 3050 | |
| FOXP2 | Cape Town | 3 | 1 | 1 | 1 | 1550 | ||
| Joe Public South Africa | Johannesburg | 3 | 3 | 2 | 1 | 1550 | ||
| King James | Cape Town | 2 | 2 | 4 | 1100 | |||
| Net#Work BBDO | Johannesburg | 1 | 2 | 3 | 2 | 900 | ||
| Am I Collective | Cape Town | 1 | 600 | |||||
| Ogilvy South Africa | Cape Town | 5 | 2 | 600 | ||||
| Trigger Communication | Johannesburg | 1 | 600 | |||||
| Lowe Bull | Johannesburg | 1 | 2 | 1 | 550 | |||
| The Jupiter Drawing Room (South Africa) | Cape Town | 1 | 5 | 1 | 450 | |||
| Draftfcb | Johannesburg | 3 | 2 | 400 | ||||
| GAPP Architects and Urban Designers | Johannesburg | 1 | 350 | |||||
| The Jupiter Drawing Room (South Africa) | Johannesburg | 1 | 2 | 1 | 300 | |||
| Cross Colours | Johannesburg | 2 | 1 | 250 | ||||
| DDB South Africa | Johannesburg | 1 | 3 | 250 | ||||
| TBWA\Hunt\Lascaris | Johannesburg | 3 | 1 | 250 | ||||
| 2Buffels Melkery | Pretoria | 1 | 2 | 200 | ||||
| Ireland/Davenport | Johannesburg | 1 | 2 | 200 | ||||
| Coley Porter Bell | Cape Town | 1 | 1 | 150 | ||||
| Euro RSCG South Africa | Johannesburg | 1 | 1 | 150 | ||||
| Lowe Bull | Cape Town | 3 | 150 |
Note: David Prior Photography was awarded a Craft Gold. The agency was Lowe Bull Johannesburg and these points have been credited to them in the above table.
For more:
- Official Loeries website: www.theloerieawards.co.za
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