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Vicinity Media: How we use DOOH in our retail solutionSharné Daniels, Chanté Naidoo & Olav Westphal
Who owns the copyright?
Whether an individual is labeled an "employee" or an "independent contractor" may not carry much weight in determining the outcome of a legal dispute over copyrights. What's crucial to such arguments is the nature of the working relationship, not the label. To avoid the costs that often accompany such wrangling, it's best to establish copyright ownership before a project gets off the ground.
I frequently encounter intellectual property disputes between companies and independent contractors doing work for those companies. Often, the disputes involve trying to determine who owns the copyright to materials developed during their working relationship. Whether you are an employer or a worker, failing to know your rights with respect to copyright can be a costly mistake.
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