During the month, weekly promotions will be run where customers are encouraged to bring in their old technology equipment and receive discounts on selected new products.
The initiative is part of Incredible Connection's commitment to alleviating harm to the environment. If not disposed of responsibly, e-waste can leach toxic contaminants into the environment and cause health problems for anyone who is exposed to them.
"As a key player, we have a role to play in raising awareness about the correct disposal of e-waste and through our promotion, we want to encourage customers to clean out all their old and outdated equipment to avoid it ending up in the normal garbage collection," says Stefan Marnewick, the company's acting chief executive. "Old equipment uses more electricity than the newer generation of products, so upgrading also helps in conserving energy."
The traded-in equipment is assessed and, if in workable condition, is refurbished and distributed to schools and non-profit organisations. Incredible Connection's ISO certified recycling partners, Desco Electronic Recyclers, recycle the rest of the e-waste.
