Frances Wright, MD of Predictive Communications, says: "Nomusa's appointment and 26% shareholding in the business not only gives us a critical BEE component at a time when ground-level transformation is key for the country and the economy, but will enable us to expand our customer base and allow us to enter new markets."
Khumalo says the three agencies complement each other: "Predictive Communications forms the third corner of the consulting triangle, allowing us to offer our customers a comprehensive solution.
"I wanted to join the business because of its unique Predictive PR model, process and service delivery measurement capabilities. If more services companies paid attention to operations and respected it for being a science on its own, they would realise a measurable increase in their bottom-lines, as a direct result of being able to offer their clients a standardised and predictable level of service, which in turn garners customer loyalty."
Amendments to the BEE Empowerment Bill by the Portfolio Committee on Trade and Industry specifically focus on increasing business ownership and management by black women.
