Introducing THE WORKS, 'The Definitive Guide to South Africa’s Corporate Communication Industries'

The Handbook will profile all South African companies in the following industry sectors:

Advertising / Outdoor Advertising / PR / Promotions & Events / Media Buying / Market Research / Direct Marketing / Publishing / Printing & Distribution / Radio & TV / Production Houses / Digital Media / New Media (incl Sports Management / sponsorships) / Conferencing & Exhibitions / Promotional & Corporate Gifts / Packaging.

It will be A4, full colour, hard-cover and will include:

• An Industry Sector
  
• Company Profiles, from ½ page to 4 pages
  
• An Alphabetic Company Directory

The Handbook will be distributed free of charge to 2000 Marketing Managers and Account Directors and will be sold at leading bookstores. It will also receive wide exposure in Business Times, Sunday Times.

You're either in, or you're not!

For an industry that revolves around communication, we've done a remarkably poor job of introducing ourselves to our markets, our clients and the public in general. In fact, finding your way around the communication industry is like visiting a strange country without a tour guide.

And that is exactly what "The Corporate Communications Handbook of South Africa" aims to be: the definitive guide for anyone trying to navigate the industry searching for the right service and the right company to meet their needs.

It's the place to be

This will be the ultimate reference book spanning all the divisions of the Communications Industry. Each company will not only get a directory listing, but will also have the opportunity to showcase themselves in full colour.

There is little doubt that the Handbook will become the bible for each Marketing and Corporate Communications Manager in SA. So if you're not in it, you haven't got a prayer!

We're going places...and so are you

The book will be distributed by The Corporate Research Foundation (free of charge) to 2000 marketing managers, decision makers and account directors in SA. In addition, copies will be sold in CNA, Exclusive Books, Wordsworth, Estoril, other boutique stores and Kalahari.net.

And negotiations are currently underway to make the Handbook available at the major marketing and advertising events taking place in SA. All companies featured will be kept abreast of all and any developments.

Move with the times...the Business Times and Sunday Times

In addition to CRF's marketing efforts which will create market awareness for the book, the book and all clients profiled therein, will receive added exposure in Business Times, Sunday Times.

As the country's leading newspaper with an average weekly circulation of 504,295, the Sunday Times is well equipped to afford the Handbook the type of profile it deserves. As of March 2nd, Business Times will feature adverts informing the industry of the upcoming book, to be launched on October 30th, 2003. At the time of launch, Business Times, Sunday Times will do a special feature on the book and its content.

Now that you know WHY you have to be in the Handbook, you may want to know HOW it will be structured.

Taking shape

'The Corporate Communications Handbook of South Africa' will be an A4, full colour, hard-cover publication of the highest quality. The book will be divided into three sections:

1. Industry Sector
   Each sector will start with an Introduction page written by the relevant industry governing body.

2. Company Profiles
   These will vary from ½ page profiles to 4 pages profiles.
   Any company will be able to profile themselves as long as our team of writers and journalist are happy to endorse their profile. If you elect to take up the corporate profiles, you will have an opportunity to showcase your company with an in-depth view of your business, your clients, your people and your strategies. All company profiles will be in alphabetical order.

3. The Company Directory
   This will be alphabetical listing of all the companies in that sector.

In addition, a panel of experts, including, Chris Moerdyk and the Sunday Times, will identify the ten most promising companies in the Communications industry. These companies will be profiled at the beginning of the book.

The people behind the pages

Project Co-ordinator and Consultant - Chris Moerdyk

Chris is an independent marketing and media consultant and analyst, contributing regularly to various publications, such as The Sunday Times and Advantage.

The Contributors and Writing Team

The following well known Journalist, Writers and Specialists will contribute to this book by compiling the article formats and writing the company profiles.

New members of the writing team will be communicated to all participating companies.

Industry Governing Bodies

The following leading associations with deep and strong roots in South African Communications industry have been invited to write a preface for their industry sector.

PRISA – Public Relations Institute of Southern Africa
IMM – Institute of Marketing Management
Marketing Federation of SA
Out-of-Home Media of SA
ICASA
ASA – Advertising Standards Authority
PIFSA (Printing Industries Federation of SA)
PASA (Publishing Association of SA)

Additional organisations are also being approached and new members will be communicated to all participating companies.

How to join the in crowd

If you would like to be profiled, you will need to complete a Response Form. Once this has been received, your company will be supplied with an article format and interview guidelines. Each Industry sector will have a specific article format that will cover all the essential information that pertains to that industry. A journalist will be allocated to do the interviews and he / she will be in contact to set up a suitable time to conduct an interview.

All profiled companies will pay a fixed rate for their profile. Please note: you will only be invoiced after publication.

So, if you want to get in, we suggest you get on...on the phone - contact Janine Nel on (021) 424 6001 or .

A final word - about us

CRF and CRF Publishing

The Corporate Research Foundation (CRF) is an independent organisation that initiates, co-ordinates and delivers international business research projects worldwide. The CRF represents a combined initiative of business journalists, researchers and international publishers. It conducts all research, writing, editing, production and additional marketing for its various publications. The CRF originated in the Netherlands in 1989 and today has offices in seven countries on three continents. The South African office has been in operation since 1997. CRF Publishing (CRFP) prints and distributes all the South African titles.

Successful titles in the past include Top ICT Companies in Southern Africa, South Africa's most Promising Companies, The Best Companies to Work for in South Africa and South Africa's Leading Managers.