TLC Joint MD Brett Tucker says, "What's great about this advertising platform is that brands can promote their products and dispense them to the consumer at the same time.
"The product is aimed at the young female market aged 12 to 28 and is suited to promote its range in an environment where young women are known to spend dwell time, enhancing their appearances."
Mentholatum SA's CEO, Uys Pretorius adds, "The vending machines offer us a new and exciting avenue to both promote brand awareness and sell the product outside of the traditional retail outlets."
An additional benefit is that branded vending machines offer continuous, unobtrusive exposure to defined target markets that creates a great marketing platform that ensures top of mind awareness amongst consumers.
