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Retail Marketing South Africa

TFG gift card design competition

The Foschini Group (TFG) has challenged design students at top local tertiary institutions to redesign its new range of Gift Cards for 2012. The competition is aimed to give students the opportunity to get a practical experience in working with a top brand as well as give them the freedom to create something on a blank canvas with guidelines.
TFG gift card design competition

"Our aim is to give consumers a card that is a work of art appealing to anyone but which is also a collector's item in its own right," says Kathryn Sakalis, TFG's CRM and Communications General Manager. This competition rides on the back of the successful launch in 2009 where the group used the talented local designers from Am I Collective to design its range.

Competition guidelines

Design students will be required to create four different types of cards - one male, one female, one congrats and one romance card - that will work individually and 'live' together as a set. They will also be required to design one type of packaging to accompany the cards. Students will be able to work individually or as a group of up to four.

The winner of the competition will receive a R25 000 TFG Gift Card to be used at any of its 16 retail brands nationwide as well as potentially have their Gift Card showcased in selected TFG stores. A R10 000 cash prize will be donated to the winner's institution towards a bursary for a promising and passionate design student. Second place and third place designs will receive a R10 000 and R5000 Gift Card respectively.

For more information on this competition please visit the website www.mytfggiftcard.co.za or Facebook page www.facebook.com/TFGGiftCardDesign.

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