SA shopping centres receive international recognition
The jury chair, Jacques Sinke, director of International Retail at MAB Development and chair of the awards committee said, "The increase in entries this year showed us the breadth of marketing campaigns being undertaken across Europe. The quality of the award-winners is consistently high."
The jury, which for the first time included two retailers, remarked on the particularly high quality of the digital media campaigns. Sinke added, "The trend of integration of digital and social media into campaigns is evident. Opportunities are also increasing for marketing teams to secure welcome external sponsorship revenue from brands seeking to use shopping centres as a platform to target consumers."
South African winners
Out of the 177 entries received from shopping centres in 22 countries, six gold awards and 21 silver awards were presented. South Africa received two silvers.
CATEGORY: PUBLIC RELATIONS
| AWARD | SHOPPING CENTRE | CAMPAIGN | PROFESSIONAL RECOGNITION |
| SILVER | Cavendish Square Shopping Centre Claremont, South Africa Management Company: OMIGPI Owner: Old Mutual and Pareto | Football, Fashion, Fine Art Winter Campaign Attracting visitors during the 2010 FIFA World Cup/Nelson Mandela Day | Madrie Verwey, Natalie Browne, Lauren Baronet and Amy de Boer |
CATEGORY: SALES PROMOTION AND EVENTS
| AWARD | SHOPPING CENTRE | CAMPAIGN | PROFESSIONAL RECOGNITION |
| SILVER | Cavendish Square, Gateway Theatre of Shopping, Menlyn Park, The Zone @ Rosebank, Riverside Mall, Vincent Park All centres in South Africa Management Company: OMIGPI | WAGS Campaign The global phenomenon of the spending power of footballers' wives was the catalyst for the big idea and the wags (wives and girlfriends) campaign was born. | Doug Mayne |
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