Cavendish Square finalists excel at J&B Met

"We wanted to do something a little bit different and really make a statement at this year's J&B Met, and get the Cavendish brand exposure in a subtle and sophisticated way," said Madrie Verwey, Cavendish Square's marketing manager.

Allan Le Roux, FEDISA's CEO and academic director, said, "We are always looking for opportunities to expose our students to real working situations whilst their studies are on-going, and we jumped at the opportunity to get involved with the mall's J&B Met promotion, which was a unique concept.

Fantastic feedback

"The students worked through the holiday period to complete signature looks for the ‘client', working within the J&B Met theme for this year, ‘In full colour', while still making sure that the client's brand identity was easily identifiable. We are incredibly proud of their achievement and have received fantastic feedback about their designs and a lot of interest from the public."

Added Verwey, "The 2009 New Face winners, Tamsin Groom and Don Madge, actually made it into the semi-finals of the J&B Met Most Elegant Couple Competition - an incredible achievement considering that their some of their competition was wearing outfits designed by some of the country's top designers!"

"We were also very honoured to have walked away with the coveted ‘Best J&B Met Centre Court display' in a shopping mall in the Western Cape, where we were up against the likes of Tygervalley and V&A Waterfront. In keeping with the J&B Met theme, ‘In full colour', the team created a stylish and elegant display which included mannequins with handmade J&B branded bodices and a burst of textures and bright colours in the skirts. The concept for the display was devised entirely in-house and featured beautiful floral creations by Fabulous Flowers, a Cavendish Square tenant."