Six thousand visitors who attended the exhibition over a three-day period had the opportunity to engage with the Mpact Versapak sales team and enjoy a fresh meal served in the newly developed H’eataway® food container, hot out of the oven.
With the aim to launch this revolutionary product and create credibility for the “freezer to oven” container, Mpact Versapak followed the “seeing is believing” approach by showing their visitors how a H’eataway® modified-PET container can be taken out of the oven with bare hands and undistorted whilst still enjoying the hot meal content. With aromas such beef lasagne, lamb ricotta cannelloni, malva pudding and Dutch pear and caramel sauce filling the air, the exhibitors had little trouble finding their way to the Mpact Versapak stand.
This initiative raised the Mpact Versapak’s brand visibility whilst showcasing one of their elite products, together with the rest of their basket of goods. The teams’ innovation was positively received by the visitors and focus on sustainability and recycling was clearly visible. By literally placing the new H’eataway® tray into the hands of prospective decision-makers, Mpact Versapak has qualified a number of sales leads, all whilst also being exposed to other markets.
“Visitors loved the concept and could see opportunities to replace foil alternatives for the home meal replacement (HMR) industries with the new H’eataway® container”, reports Chris Botha, Sales and Marketing manager for Mpact Versapak.
The show hosted an array of predominantly retailers, processors, co-packers, and distributors. Show visitors, prospects and existing customer can look forward to ongoing promotions via electronic campaigns and onsite demonstrations.
Mpact is a leading producer of rigid plastic packaging and cling film, producing a range of packaging and serving a multitude of blue-chip customers within various industries, including products for the food, beverage, personal care, homecare, pharmaceutical, agricultural, industrial and retail markets.
Mpact Plastics is a leading producer of rigid plastic packaging and cling film in southern Africa. We operate out of nine production centres across the country, providing packaging from plants with relevant certifications. We service the food, beverage, personal care, home care, pharmaceutical, agricultural and retail markets. In upholding company values, and as a supporter of the circular economy, we positively contribute to industry associations, enabling various communities to participate in recycling solutions.