Launched in July 2015, the ‘easy pour’ design received positive response from consumers. The old two-piece closure was replaced with a new, single piece flip top closure for the new PET bottle design. The flip top closure is embossed with the Ina Paarman logo and allows for easy pouring of the product, while the introduction of a tamper evident induction seal provides a more stable shelf life. Furthermore, the vibrant, impactful photography used to create the label clearly indicates the dressing variant and this, together with the shorter bottle and wider base has improved shelf presence.
The Global Food Industry Award recognises the creative work of food innovators globally. There are only three categories:
This year’s Global Food Industry Award took place in Dublin, Ireland.