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Scotch for new generation of drinkers launches in SA
Monkey Shoulder, a new triple malt from Scotland, will be available in South Africa from September 2013. Billed as a "game-changer" aimed at a new generation of drinkers, it is described as free-spirited, fun loving with an easy-going smooth, rich and mellow vanilla taste, suitable for mixing and cocktails.
"It is an authentic Scotch and therefore we want to break down the barriers and let South Africans discover a new way to enjoy malt whisky without having to worry about all the history and traditions that can be somewhat intimidating," says Lauren Kuhlmey, marketing manager for Monkey Shoulder SA.
Launched by independent, family-owned distillers William Grant & Sons, it will be available in limited quantities at leading liquor stores nationwide from R310.
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