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FMCG News South Africa

Exquisite tea range launched by Twinings

Twinings has added to its loose-leaf bagged tea range with its new Silky Pyramid collection, offering five unusual taste combinations and one staple favourite.

The name 'silky pyramid' comes from the bag, which is an innovation from the company to enhance flavour. With the look and feel of silk, it is a synthetic, biodegradable mesh fabric, fashioned into a pyramid. These silky jewels of flavour soak up the water giving a burst of taste from the loose-leaf tea.

The new range offers English Breakfast, Green Tea Jasmine Pearls, Liquorice Allsorts Earl Grey, Mint Humbug, Honeycomb Camomile and Fruit Infusion Gingersnap Peach.

New tastes

  • Jasmine Pearls Green Tea - for a sweet fragrant and delicate taste, nothing matches this. Each of the jasmine pearls is hand-fashioned by twisting long downy leaf bud sets together and rolling them into silvery balls. Take a mug, pour freshly boiled water onto a bag and watch as the pearls gently unravel.
  • Honeycomb Camomile Tea soothes with its perfectly pitched velvety sweetness. The honey blends perfectly with the whole bud camomile. Naturally caffeine free, with no added sugar, the taste is like the kiss of a sunbeam.
  • Liquorice Allsorts Earl Grey tea - a unique blend reputedly inspired by the legend of Liquorice Allsorts.
  • Mint Humbug and let the subtle and delicate flavour transport you to the serene and refreshing taste of its finest peppermint and spearmint leaves.
  • Fruit Infusion Gingersnap Peach combines ginger's warming tang and spicy notes with the tantalising flavour of the peach. This gives a zingy, sweet and refreshing infusion. Since the ginger aids digestion and has remarkable reviving qualities, it is the perfect after-dinner drink.

This new range is available from leading retail outlets nationally for approximately R124 for a 15-bag box. Stafford Bros & Draeger, one of the leading food distributors in South Africa, distributes Twinings.

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