Containing real butter, chunks of chocolate, fruit and nuts, the Premium collection employs the art of home-style biscuit making and includes milk chocolate coated shortbread biscuits, available in ginger & dark chocolate, hazelnut & milk chocolate and cherry & almond flavours as well as bite-sized buttons.
The crunchy buttons come in three flavours: cappuccino & almond, crunchy lemon & oat, and hazelnut & milk choc chip.
“The Premium range provides the opportunity for Bakers to deliver on existing consumer needs and fill a gap in the premium snack market by supplying the LSM 7-10 market with a superior product,” says Sarah Band, Bakers brand manager.
Designed with the new Bakers Premium logo to identify the collection, the packaging is reminiscent of farm-style, home-baked quality, using a combination of matte and gloss varnishing and embossing to create the effect.
The Bakers Premium range will be available on-shelf from July 2008 at all major retailers at a recommended retail price of R21.99 for the buttons and R29.99 for the shortbread rounds.
