Giving bikini lines a loving touch

National Shaving Products, a division of Lion Match Products (Pty) Ltd, seized this market opportunity in November 2007. Building on disposables category growth, particularly in women's razors, the company launched Loving Touch B'kini, a disposable 3-pack specially designed for the bikini area.

B'kini razors feature a compact design aimed at superior manoeuvrability - the small head reaches delicate areas while ergonomic finger grips provide excellent control regardless of handling position or shave direction. A shielded blade ensures a smooth close shave without the risk of nicks and cuts. B'kini razors are even suitable for sensitive skin, thanks to a soothing lubricating strip.

In addition to new B'kini Disposables, Loving Touch also launched Mystique 3 Disposables - building on the success of the original Mystique 3 razor for women. This multi-pack combines the same shaving technology and feminine styling with disposable convenience.