Savanna Premium Cider launches a new 0.0% alcohol-free variant to stay Drier than Dry this Summer

Savanna Alc Free 0.0% is same-same but different, like a bunny chow and a kota, like pap and porridge, like Gqom and Amapiano. Just ask SA comedian Schalk Bezuidenhout in the new campaign launching on 1 February 2023. Siyavanna SA, we get you!

Savanna fans are big supporters of annual social practices like ‘Dry January’ and ‘Oct-Sober’, we want to meet them where they’re at, and give them what they want. This new Savanna Alc Free 0.0% variant is the perfect drink for all seasons and occasions.

“How is Savanna Alc Free 0.0% created, you ask? We use the same method when making Savanna Dry, then the cider is de-alcoholised to less than 0.05% ABV, to deliver the same crisp, dry taste, and premium quality Savanna that you know and love,” says Eugene Lenford, marketing manager: Savanna Cider – Distell.

Savanna Alc Free 0.0% is available nationwide in the iconic premium 330ml bottle, clearly labelled and fully compliant with South African legislation for alcohol-free products. Savanna supports moderation and responsible consumption, and all promotion of the new Savanna Alc Free 0.0% variant is in line with the code set out by the Association for Alcohol Responsibility and Education.

Savanna Alc Free 0.0%. Same crisp, dry taste but alcohol free.

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Savanna promotes responsible drinking. Not for persons under 18.

For more information, follow Savanna’s social media channels or go to www.savanna.co.za | Instagram: @savannacider | Facebook: @SavannaCider | Twitter: @SavannaCider | YouTube: SavannaCider

About Savanna – “It’s dry, but you can drink it.”

Savanna is a premium, crisp apple cider with a distinctive dry taste. It is one of the largest cider brands in the world and is available in over 60 countries. Since its launch in 1996, Savanna Premium Cider has won consumers' hearts and funny bones with its intelligent, dry and witty sense of humour.