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FMCG News South Africa

SA's saucy golden oldie scores a century

All Gold - South Africa's favourite tomato sauce – has just turned 100!
SA's saucy golden oldie scores a century

It was back in 1908 that what has since become one of South Africa's favourite tastes, and an iconic brand, first appeared.

And if it was good enough for granny, it's good enough for us!

Today All Gold is not just about tomato sauce. The brand is much more than that and now represents a wide range of products from canned tomatoes, canned vegetables, pasta sauces and on table sauces to jams and beverages, all crammed full of flavour and the finest quality ingredients to help the busy consumer prepare quick and easy family meals.

But the product that began it all was the tomato sauce. It has been around for 100 years in its well-known glass bottle with NO preservatives, colourants or thickeners, and it has spawned a whole range of products, the newest addition being the easy squeeze sauces in five yummy flavours from mustard to sweet chilli, are ideal for the whole family.

All Gold is celebrating its 100th year with lots of exciting in-store competitions and promotions in supermarkets nationwide. The brand will also be featured on TV and on recipe pages in leading magazines. All Gold African and Spanish Style Diced Tomatoes are available in a pack configuration of 12x410g and retail at around R7.99 a can countrywide....

Here is to the next 100 years!

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