Magazine flying high

The 2007 AMPS (All Media & Products Study) figures released this week show 212,000 new readers for magazine, taking the total readership over the three million mark to 3,074 million readers, over one million readers more than its closest competitor.

Jet Club manager, Tessa Lloyd credits their success to content that is relevant to the lives of readers. “The AMPS figure is most pleasing because it's more than double our print run. Our members are reading the magazine and passing it on, which suggests that we're getting the content right. Our magazine isn't just about clothes and fashion advice. We address topical issues such as BEE, HIV/Aids and gender-based violence, offer readers advice on their careers and getting ahead and have a strong community feel, reflecting our social responsibility commitments.”

The magazine is published by the Publishing Partnership, a leading Cape-based publishing company. Noluthando Gweba-Philisane, the magazine's editor says, “The new figures reflect a 9.9% gain in market penetration, well above the average increase of competing titles which is very pleasing. We've spent years engaging closely with our members and we have a product that links well with Jet's brand essence; Good for Life. We're delighted these efforts are paying off and we're proud to have created a customer magazine that now doubles as a coffee table magazine in many households.”