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FMCG News South Africa

Authentic Mexican beer arrives in SA

Mexican beer, Sol, is now available in South Africa just in time for summer refreshment. Sol's journey started in a brewery near Mexico City in 1899. Named in honour of a beam of light shining through the roof, Sol (the Spanish word for sun) is brewed under the supervision of Cerveceria Cuautemoc Moctezuma for a refreshing taste and bright colour.
Authentic Mexican beer arrives in SA

“South African consumers are looking for a beer that allows them to explore new tastes and support their thirst for self-expression and individualism. Enter Sol. Free-spirited and adventurous, itl is sure to make an impression with those looking for a little bit more,” says Marcel Swain, marketing manager for new brands at Heineken South Africa. “We are thrilled to bring Sol to South African beer fans.”

Sol is available at leading retailers nationwide at a recommended retail price of R79.95 for a 6-pack and R289.95 for a 24-bottle case. For more information, go to www.theheinekencompany.com.

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