This will be the first time these two major global brands have come together to launch a campaign of this magnitude in the local market. Fans will stand a chance to be rewarded with exciting prizes and experiences, including the chance to win tickets to a UEFA Champions League football match.
Both brands are offering fans the opportunity to experience the #PerfectMatch concept for themselves. This month, Lay’s and Pepsi are offering consumers an opportunity to win tickets* to a UEFA Champions League match. There will also be 90 TV sets up for grabs, so there are no excuses to miss out on the tournament action. Competition details can be found on pack or via social media platforms.
The extensive 360 #PerfectMatch campaign will be supported with Lay’s and Pepsi TVCs, in store POS activations, as well as a digital campaign.
To add your #PerfectMatch comments or for more information on the competition follow Lay’s on Facebook and Pepsi on Twitter and Facebook.
