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New label for Olive Pride Blend of Seed Oils and Extra Virgin Olive Oil

21 Jul 2015

Marisa Maccaferri, Marketing Manager of Olive Pride, said: "Olive Pride Blend of Seed Oils and Extra Virgin Olive Oil needed to be brought in line with the rest of the range in terms of the stacked logo. Our aim is to create a family look and feel for our range of products with an updated label, which is visually more impactful on the shelf. The stacked logo allows for the brand name to stand out as it's much larger and, with increased facings, we're sure to have an improved sales result. We've had such a positive response from the industry as well as the public to date."

New label for Olive Pride Blend of Seed Oils and Extra Virgin Olive Oil

Maccaferri explained that it is specifically designed with the cook or chef in mind. "This product is perfect for anyone who does a lot of high-temperature cooking and is looking for the best results. The South African Chefs Academy was intricately involved in its development and endorses it to this day as its brand of choice when it comes to a blended oil."

Olive Pride's Blended oil is a combination of seed oils (and/or maize and/or sunflower) and extra-virgin olive oil. Best suited for hot applications like frying, grilling, in stews and for baking, it releases a well-balanced olive oil flavour that adds extra aroma and flavour to all meals.

The Olive Pride Blend of Seed Oils and extra Virgin Olive Oil is available at Pick 'n Pay, Checkers, Spar and Fruit and Veg stores countrywide at a recommended retail price of between R39.99 and R42.99 (1L).

For more information on recipes and the latest competitions, go to Facebook or follow on Twitter @Olive_Pride.