Unilever scoops nine Product of the Year awards

"This is a clear demonstration of Unilever's continued sensitivity to the complex and demanding consumer market and its ability to appeal to a remarkably broad spectrum of consumers," commented Unilever chairman, Gail Klintworth. "We have always acted on the firm conviction that consumers themselves will tell you exactly what they want and all our products are developed and designed to meet those very specific requirements," she continued.

Unilever's winning products:

• Sunlight two-in one washing powder
  
• male and female deodorants with Axe and Shield Crystal
  
• Sunlight bath soap
  
• Handy Andy Super Cream power cleaner
  
• Domestos lavender blast anti-bacterial disinfectant
  
• Vaseline Intensive Care body moisturiser for men
  
• Organics shampoo
  
• Organics conditioner

"Each of these products features very specific characteristics incorporated in response to public demand as identified in our research," Klintworth explained. "The results of the extensive consumer survey undertaken by Nielsen for the Products of the Year awards demonstrate our genuine commitment to meeting our consumers' needs."

South Africa now joins the worldwide line-up of countries which stage the event annually.

"The industry awaits the awards with great eagerness," commented managing director Product of the Year South Africa, Preetesh Sewraj. "Retailers, suppliers and manufacturers consider this the king of surveys for its in-depth canvassing. There is no more accurate barometer of consumer reaction to products. For the past 25 years, it has promoted excellence, value and continued innovation in the industry. Manufacturers vie strongly for the privilege of using the Product of the Year mark on their goods. By purchasing such items, consumers have the solid assurance of quality and reliability as well as value for money."