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Retail New business South Africa

Cape Town Fashion Week goes mobile

Virgin Mobile has secured the headline sponsorship of Cape Town Fashion Week, now officially renamed “Virgin Mobile Cape Town Fashion Week”.

Virgin Mobile Cape Town Fashion Week takes place over four days in a purpose-built venue in two halls at the Cape Town International Convention Centre (CTICC), from the 13 - 16 August 2008, in what promises to be a major highlight in the 2008 fashion calendar.

“...[W]e are excited about the partnership with African Fashion International as it strategically allows us to expand our association with fashion. This partnership provides us with a platform that brings us closed to our fans, and the Virgin Mobile Cape Town Fashion Week is the beginning of great things to come,” said Peter Boyd, CEO of Virgin Mobile SA.

The event will feature the nation's emerging and established fashion designers previewing their spring/summer collections to buyers, media, fashionistas and VIPs. For the first time, the event's opening day will be presented by the Cape Town Fashion Council, and will feature specially selected and carefully curated new designers showing for the first time.

Paul Jackson, CEO of African Fashion International (the owners of the event) said, “Virgin Mobile Cape Town Fashion Week will present some of the nation's most gifted fashion designers as they reveal their latest collections for the upcoming spring/summer season. We are delighted to partner with a global and iconic brand like Virgin Mobile who clearly understands fashion, individuality and style from both a national and international perspective.”

View the fashion week line-up here.

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