"Samsung cleverly used the striking image of the product against clean white space to highlight the television's features," says Mark Mac Donnell, Sales and Marketing Director of Primedia Outdoor, the agency selected to create the campaign.
"The creative plays an important part in a billboard's success. Clear images and succinct copy help a product convey the marketing message. It is encouraging when clients like Samsung understand billboards as impactful media channels offering valued marketing solutions - but that it is one of many competing for consumer attention. The better the execution, the better its chance for absorption."
