Moviegoers can now jump the queue with new technology

Once the booking has been confirmed, a reference number is sent via sms to the mobile phone. All that remains is to swipe the credit card through a Ticketline terminal and collect a ticket printout.

"The partnership between eXactmobile and Ster-Kinekor, provides synergy for this exciting new product. eXactmobile have years of experience in WAP technology and also understand the limitations of the various handsets, ensuring that consumers benefit from a superior product offering. Additionally, we have set up a secure WAP gateway using Triple DES rated encryption, to ensure all credit card transactions are handled in a secure environment. Direct real-time access to Ster-Kinekor's booking and seat reservation information guarantees an experience which will change the way we view movies," said Ryan Birkin, Interactive and M-Commerce Manager, eXactmobile.

John Campbell, Ster-Kinekor, CIO, added, "Ster-Kinekor decided to partner with eXactmobile in this key and strategic development as they are leaders in Mobile Entertainment and have years of development in WAP development. eXactmobile also understands the limitations of the various handsets and is therefore able to build a product where users will have a good experience. This new channel will help us to enable our customers to pre-book their movie seats anytime anywhere."

WAP consumer education is a key element in the media campaign and both eXactmobile and Ster-Kinekor will be bringing this to their respective consumer base as part of the product package.