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In the news
Ogilvy Interactive, Isobar lead RECMA global rankings
Research Company Evaluating the Media Agency Industry (RECMA), which has been evaluating media agencies in 50 countries, released a ranking of the interactive agencies 2008 worldwide earlier this week.
According to RECMA's report, the top-three agencies are:
- Ogilvy Interactive (WPP) with 3800 staff including OgilvyInteractive, OgilvyOne and Neo@Ogilvy
- Isobar (Aegis Media) with 3663 staff including 55 specialist agencies and Carat / Vizeum interactive integrated teams.
- Sapient Interactive (independent) with 2500 staff.
There follows a list of the top 25 interactive agencies extracted from the global ranking of 130 major interactive agencies.
The 150-page RECMA Interactive report includes rankings by country, by reporting status, as well as an inventory of the interactive resources of the media agency networks in 28 countries. One Excel database with details is included: the 1115 interactive agencies participating to the study.
An extract is available online to all RECMA registered members on www.recma.com.
