“To share the great local content our community magazines have to offer with the media industry in a fun and enjoyable way, we launched an exclusive issue of Get It,” says NAB's Joint MD Gill Randall. “And at the same time, we introduce some of the media directors, buyers and planners in more detail. They share where they eat, hang out, what they do over weekends and Get It Media Edition publishes social pictures from various industry functions and parties.
“We hope to make the media edition a regular feature. The first features Nota Bene's Wicus Swanepoel on the cover; Get It also interviewed a host of media planners to pin point who has had the ‘longest day' in media and which industry functions have been the most fun to attend.”
Many media planners seem to work between 11 and 17 hour days while Odette Simpson from The MediaShop jokingly (we hope) says that her longest day has been 42 years which adds up to 15 550 days!
