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Painting Margate red
28 Jul 2007
Bizcommunity.com rolled into Margate early on Friday, 27 July 2007, Ferrari in tow, to paint Margate red. The team, dressed in our brand colours with portable branded red carpets for our video interviews, were highly visible as we took over the Mugg & Bean on the beachfront – dubbed Loerie Laan for the duration – blogging and loading copy and pix from our table centre stage.
It was more a case of follow the red carpet than the yellow brick road, although some of the agency characters making an appearance round about town could have stepped out of the world of the Wizard of Oz. From flashers on balconies to shirtless wonders braving the wind chill factor on an otherwise beautiful sunny day, Margate rocked to the sound of music pumping from the beachfront and the industry ‘rockstars' that descended on the seaside dorp.
Thanks to Vodacom's sponsorship this year, the 3G signal in the town was boosted, making it easier for daily media such as Bizcommunity.com to provide immediate and constant coverage of the awards on the website and blog: http://blog.bizcommunity.com.
The team was 15 strong this year and included media partners Zoopy.com – South Africa's own YouTube social media site – and Mobilety, which sponsored our foray into mobile blogging by SMS this year.
What with photographs, vlogs (video interviews), blogs – including one from industry insider ‘The Unhappy Slapper', articles, fashion commentary, all the awards from the Saturday and Sunday night – and on the ground brand activations for Bizcommunity.com, we had the annual Loerie Awards festival covered.
Bizcommunity's charity cartoon initiative with Brainstorm, DTPete, was also launched with the dreadlocked cartoon character propping up lampposts in the town.
About Louise Marsland
Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.