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27 Jul 2007
Beached whales, balmy weather (as long as the Cape cold front doesn't take a turn past the South Coast), parties galore, ecstatic winners, broken hearts, mullets, Margate and fast food 24/7, no ag pleeze daddy needed… what more could one want from the annual Loerie show? It's all there in the shinest bling affordable. Bizcommunity.com is arriving Friday, look out for us all dressed up in our trademark red. Morrisjones&co did a nice little ad for their client Wimpy to set the scene for the weekend which will be flighted at Durban airport. Take a look.
Wimpy's ‘Beach' ad will air at the Durban airport during Loeries and is also being sent around as a viral email in the industry.
| Click here to view the ad. (2MB) |
The idea evolved from morrisjones&co's new DTP manager Jethro Muller and was shot on Margate beach by creative director, Trevallyn Hall and art director Joe van der Linde. Edited by Heema Daya from See Spot Run, it was a proactive idea that the agency turned around in three days. The actor is Craig Morris.
About Louise Marsland
Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.