New Roman's Pizza ads salute legendary ads

Barry Hilton stars as the desperately seeking coffee creamer man. This time his pizza is not inside the refrigerator, but on top. Shuster sidekick Alfred Ntombela's interpretation of an African Scot and a retake of the schoolboy Imagine commercial, originally selling a chocolate bar, will follow Hilton's pizza star turn.

"The collection of three new advertisements intends to laud creativity that led to a significant cultural impact of advertising messages," says Roman's Pizza marketing director Bonnie-Lee de Klerk. "Few advertisements in history were able to weave phrases and behaviours into social fabric; we celebrate some that are still remembered decades after first flighting."

De Klerk does not expect controversy to follow the campaign. "While the ads have not been strangers to protest in the past, the promotion's aims are clear. Instead we expect South Africans to embrace the idea and remember the original commercials fondly, as we do."