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Cell C loses ad battle with Vodacom

15 Apr 2011

The Advertising Standards Authority (ASA) - which on Thursday, 14 April 2011, found almost entirely in favour of Vodacom over complaints against its rival Cell C's controversial new advertising campaign - will now consider sanctions against the smaller operator if it finds its "behaviour indicates a pattern of deliberate and/or flagrant abuse".

This follows a request by Vodacom to consider sanctions against Cell C in light of the fact that there are "six adverse rulings against [Cell C] in the last 12 months".

Continue reading the full story, as well as the full ruling and Uys accuses Cell C of misleading consumers, on www.TechCentral.co.za.

Updated at 4pm on 15 April 2011.

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Source: TechCentral

Founded by Duncan McLeod, TechCentral is the leading quality news and information resource for people involved in South Africa’s fast-growing information and communications technology industry and those interested in the fast-changing world of information technology. It provides quality news, reviews and comment relevant to its quickly expanding audience. Follow TechCentral on Twitter at TechCentral, become a Facebook fan and subscribe to the daily newsletter.

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