Ogilvy Joburg shows its cool at Pendoring

With a theme of 'Praat die taal en bewys jou cool!', this year over 300 entries were judged by a panel of 10 regular and four specialist judges, under chairmanship of the overseas judge, Leon Jacobs, ECD of Saatchi & Saatchi in Geneva, Switzerland. The results were also externally audited.

Champagne and orange juice welcomed the guests who spent time socialising and networking with industry peers to the sounds of the 3 Busketeers, a trio of talented women playing a violin, a bass guitar and a saxophone. Attendees were ushered into a beautifully-laid out main room for the ceremony just after 9pm. The tabled centrepieces comprised large, colourful feathers (red, purple, and pink) and lights shaped like hearts, circles and rectangles.

Highlighted the importance

Ogilvy Johannesburg was awarded the Prestige Award for their poster campaign for Exclusive Books

click to enlarge

In introducing the event and this year's message, an AV presentation showed many notable and influential South Africans, including Riaan Cruywagen, and Charlize Theron, discussing why they appreciated the 'moeder-taal'. Then clips featuring the sponsors highlighted how important it is to speak to the customer in his or her home-language when it comes to marketing and advertising services and products.

While guests nibbled at their starters, hosts Jorné van Huyssteen and Elma Smit took the stage and began announcing the winners for various advertising categories. A very enthusiastic Emo Adams then entertained the crowd with a few of his better-known songs, before several more awards were handed out and a delectable beef fillet dinner was presented to the guests.

Afrikaans rapper Jack Parow was the main entertainment for the ceremony, which drew to a close around 11pm that evening. The afterparty, organised by MK, presented proud advertisers and industry players with a further chance to celebrate and socialise well into the evening.

Winners

Special awards

Student winners

For more, go to www.pendoring.co.za.

Tally haul corrected at 4.39pm on 1 November 2010. In total, 10 Gold and 15 Silver Pendorings were awarded to agencies, with three Golds and two Silvers awarded in the student categories. Joe Public won four Golds and three Silvers. Bizcommunity.com apologies for the error.