By adding the page views received on the agency’s profiles, the downloads of their creative work, the votes they obtained on the homepage, the contacts they received through AdForum.com (emails and clicks to their websites), AdForum.com users have ranked the most popular and successful 200 agencies of 2001 among the 17,000 agencies listed in the database.
"Their audience on AdForum.com is really a good measure Agency desirability and success. It grows with their market reputation, the quality of their creative work, the awards they won, the popularity of the campaigns they created", comments Hervé C. de Clerck, Dream Leader. "The agencies most watched by advertisers are the most likely to grow their new business in the near future."
With over 100,000 hits, Lowe was competing for the global title with Leo Burnett, McCann Erickson TBWA, Publicis, J.Walter Thomson, DDB, BBDO, Saatchi & Saatchi and Ogilvy & Mather.
The « Agency of the Year » title was awarded to Leo Burnett in the USA, Publicis in Europe, Lowe in the UK, BDDP& Fils in France, Springer & Jacoby in Germany, Young & Rubicam in Asia Pacific and TBWA in Africa Middle East.
The Agency of the Year for Africa Middle East was awarded to TBWA Hunt Lascaris.
Additional Country Gold Winners were awarded: Saatchi & Saatchi (UK), CLM/BBDO (France), Stöhr DDB (Germany), Publicis España (Spain), DDB Chicago ( Central America), Cliff Freeman & Partners (Eastern America), Goodby, Silverstein & Partners (Western America), Almap / BBDO Comunicações Ltda. (Brazil), D’Arcy (Australia), Dentsu Inc. (Japan), Bates Worldwide (China), Robert / Boisen & Like-Minded (Denmark), Hasan & Partners (Finland), J. Walter Thompson (Canada), Hér & NÚ Advertising Agency (Iceland), 180 (Netherlands), Saatchi & Saatchi (New Zealand), Leo Burnett A/S (Norway), Leo Burnett (Poland), Ogilvy& Mather (Singapore) Pte Limited, Forsman & Bodenfors AB (Sweden), Advico Young & Rubicam AG (Switzerland).
All the results, including Silver and Bronze winners are listed on www.adforum.com.
