The Gerety Awards are the only creative prize to reward advertising campaigns that resonate most with a female audience, reveals the global shortlist along with the agency and production company of the year by country titles.
Ogilvy is shortlisted for In Our Own Words for Cadbury South Africa, with Jameson Beatha - Month of Comedy Reveal for Jameson on the shortlist for Rapt Creative and Nugen for Colgate shortlisted for VMLY&R.
A total of 314 entries were shortlisted from 37 different countries.
A truly global creative benchmark for the best advertising key numbers includes:
Agency and production company of the year by country is chosen by the local juries from the portfolio cut and requires a single film no longer than five minutes in length that includes up to three pieces of work from the past 12 months.
The Grand jury that includes some of the ad industry's most renowned, respected and awarded leaders will now choose the final winners which will be announced on 6 September. It will include Gold, Silver, Bronze, Grand Prix, and overall Network and Agency of the year awards.
Ambassador and copy chief Vikki Ross had the following to say: “The Gerety Awards is the ad industry's only competition to put women front and centre to judge creative work from around the world. And from a different perspective.
“This year, I was very lucky to be invited to bring together a team of influential and inspirational leaders to join me in reviewing hundreds and hundreds of entries. Entries so many of us hadn't seen before, making the experience truly global and unique.
“The quality was high - so high. The work was innovative and unique. Thoughtful and thought-provoking. Fun too. Proving that even in the toughest times and the strangest of circumstances, creatives will always create meaningful and memorable work. We all left feeling invigorated and excited for the future of creativity.”
In-person judging sessions were held around the world, and this week you can watch the jury insight panels Live on YouTube, from Brazil, UK, USA, Mexico, Denmark, Belgium, Austria, Philippines and Japan.See the full shortlist here