Subscribe & Follow
#CannesLions
- The new standardCarl Willoughby
- All the South African winnersDanette Breitenbach
Trending
-
-
Temu app considered malicious malware in new US lawsuit [Updated]Lindsey Schutters
-
-
-
#YouthMonth: Meet Tribeca Public Relations new facesKarabo Ledwaba
-
Jobs
- MW Art Director Cape Town
- Creative Director Cape Town
- Junior Digital Copywriter Cape Town
- Back-End Developer Cape Town
- Senior Conceptual and Digital Copywriter Cape Town
- Group Head: Art Cape Town
- Paid Social Specialist Johannesburg
- Junior Administrative Assistant Cape Town
- Account Manager Durban
- Personal Assistant Johannesburg
Advertising in the competitive telecommunications, broadband and connectivity landscape
There has been much movement in the mobile telecommunication industry, together with massive changes in the past year brought about by data-only network operator Rain increasing its market share. Rain announced earlier in the year that it would be the first company in SA to launch a commercial 5G network. This comes about through a partnership between Rain and Huawei - which is said to be a first on the African continent and one of the first in the world.
The high cost of data in SA is an ongoing debate and data cost discussions have pointed to MTN and Vodacom charging higher data prices in SA than they do in other parts of the continent. This may be changing in the future. Pricing strategies are certainly reflected not only in mobile network operators’ advertising, but among broadband providers as well.
A visualisation map by Howmuch.net reveals that data in SA costs more than in most African countries at $7.19 per gigabyte (GB). South Africa is ranked in position 143 out of a total of 230 countries measured in the report. When compared to countries such as Sudan, where it costs customers $0.68 per GB, and the Democratic Republic of Congo’s $0.88 per GB, South Africans certainly pay more. That said, Zimbabwe has, by far, the highest data costs in Africa and the world at $75.20, according to the report.
A GSMA report on Africa’s mobile economy predicts that GDP contribution, as a result of mobile technologies, will increase from 6.7% in 2015 to 7.6% of GDP in 2020. This amounts to an estimated $210bn as African countries see benefits from improved productivity and changes in the nature of work.
For more information on the AdForum event, which takes place at the Houghton Golf Club on 31 May, or to book your ticket, contact Jade Fleishman on (011) 280-3402 or az.oc.ratskcalbosit@jnamhsielf.
- SA Social Media Landscape Launch Webinar – 28 June 202425 Jun 10:26
- Ornico unveils financial services insights from 202330 May 11:00
- Provide your insights for the 2024 Social Media Landscape Research16 May 13:12
- Ornico celebrates win at the Global AMEC Awards 202329 Nov 10:05
- Ornico launches the 2nd annual edition of the SA PR Measurement Landscape Report28 Nov 10:05
![](/res/img/s.gif)