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Advertising South Africa

CDF's best ads for October 2002

The best ads that appeared in October, as voted by the Creative Directors Forum.

Comments by Matthew Bull (Chairperson) for October 2002 judging:

All in all not a bad month "anall" - see Raj Radio spot.

OUTDOOR
A strong debate here with jury singing the merits of both the 1st and 2nd place pieces. A strong category, with 3rd place going through to Ad of Year.

RADIO
Horrible. Except for the cream.

MAGAZINE
The simple, impactful idea won over beauty here.

NEWSPAPER
What a terrific winner. Poignant, impactful work. It will change perceptions of Boys Town.

TELEVISION
The winner is a classic, exciting piece of work, in contrast to 2nd place - a wild, exciting (as well) campaign.

Start cramming the work in everyone - Loerie deadline is 3 months away.

Herewith the results of the judging of the September 2002 entries. Congratulations to all concerned.

Newspaper:

1. Exclusive Books/Short Story Competition "Zimbabwe" (54,3) - Harrison Human Bates
2. Cinema Nouveau/International Film Festivals - Campaign "Coffee/Sushi/Guiness/Swiss Roll/Snails" (55,3) - The Jupiter Drawing Room (South Africa)
3. Cancer Association of SA "Breast Cancer" (45,0) - Lowe Bull Calvert Pace (Gtng)

Magazine:

1. Boys Town/Campaign "Spoil Me/Have You Seen/If you Think/Beneath" (49,1) - The Jupiter Drawing Room (South Africa)
2. Harley Davidson "Bull" (45,0) - Harrison Human Bates
3. His People Christian Ministries "On Line Bible School" (44,4) - Berry Bush BBDO

Outdoor:

1. Animal Anti-Cruelty League/Fireworks "Scratch" (54,3) - Lowe Bull Calvert Pace (Gtng)
2. Cell C "For the City" (53,0) - Net#Work BBDO
3. Rand Merchant Bank/Wines "Bill Folder" (52,1) - Net#Work BBDO

TV/Cinema:

1. Volkswagen SA/New Polo "Steamroller" (54,0) - O&MRST-M (Cape)
2. MTV - Campaign "Summer Jacket/Prank Phone Call 1&2" (51,1) - The Jupiter Drawing Room (South Africa)
3. Audi SA "Snails" (51,0) - O&MRST-M (Gtng)

Radio:

1. Delta/Corsa "Raj-Interview/CD Player" (53,0) - Net#Work BBDO
2. Vodacom/My Life "Drama" (50,1) - FCB Johannesburg
3. SABC 3/Isidingo "Date" (45,3) - TBWA Hunt Lascaris (Gtng)

The judging panel for October 2002 comprised of :

Matthew Bull (Chair): Lowe Bull Calvert Pace
Francois De Villiers: FCB Cape
Greg Burke: O&MRST-M
Gerry Human: Harrison Human Bates
Pepe Marais: Joe Public
Vanessa Pearson: Saatchi & Saatchi
Sandy de Witt: TBWA Hunt Lascaris
Graham Lang: TJDR
Wendy Moorcroft: JWT

You can view the ads online at www.voicebank.co.za.

Let's do Biz