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The magazine was apparently made aware of the fictitious cover on Friday and that prompted a statement to the effect that "The cover in question was fabricated by DJ Sbu and is in no way an endorsement by Forbes Africa or its affiliates. The fabricated cover [bears] resemblance to an October 28, 2013 Forbes US cover featuring Twitter CEO Dick Costolo."
The fake cover, shown here, depicts DJ Sbu holding his MoFaya energy drink.
When 702 interviewed Chris Bishop, Forbes Africa Editor, he said "The cover is our crown jewel... we know nothing about the [this] cover, we know nothing about the drink..."
ZAlebs quotes Sbu as saying, "You need to remember the struggles of small businesses in this country, I did not fabricate any cover, I see images of myself on social media all the time. I am extremely disappointed in Forbes' Chris Bishop for issuing that statement. I am extremely hungry; I don't conform to the rules. I saw the image, it's brilliant, and I retweeted it."